Long but fantastic day shooting Inna Clothing Co.’s F/W 2013 collection. First we shot the lookbook at the studio and then the editorial at a location one hour away. In order to make everything run evenly within a tight time frame Colette and I had set up the studio the night before but still got up at 5am to start this marathon day. The studio shoot went smoothly and efficiently. DJ (model from Sutherland) had been pre fitted for the dresses about a week prior which made for fast changes. We all kept an eye on the clock and we were able to complete the shoot for the lookbook by 11am as scheduled. I love all their collections thus far but this one is definitely my favourite. Beautiful and elegant dresses in the patented Inna Clothing Co. style.

Thanks to DJ for not only looking gorgeous but for keeping us entertained with her great sense of humour and her iPod for a great mix of tunes.

Thanks to Tasha Farrington for the styling and her attention to details.

Thanks to Buffy Shields for the awesome job with hair and make up.

Thanks to Colette for her assistance.

What a great team!!!

Stay tuned for part two of this blog with images from the editorial.

*shot on February 2nd*

Unfortunately I missed the first 3 days and missed my favourites Pink Tartan, David Dixon and the usual great presentation from the Korhani show. Regardless the last two days had some of my other favourites which included Pavoni, Rudsak, Vawk and I was also impressed by the Stephen Caras show. Many photographers decided to shoot or were obligated to shoot Lucian Matis’ show which was offsite and at the same time slot as the Stephen Caras show (7pm). I didn’t want to scramble back and forth and chance missing the Pavoni show at 8pm so although I love Lucian Matis, I was happy with my decision to stay put. Fantastic designs! Although this seasons WMCFW was held again at David Pecaut Square, the layout inside the tent was slightly different. Both the main runway and the studio runway were shorter in length than last season. Also the media lounge was more of a section between the runways and had a small upper level. What made it worse was that there was no sponsor for the media lounge this year which meant we had to pay for everything (except water, although the bar handed out one at a time per person). A lot different from last season where food and booze were gratis all week.

This season my spot in the pit was floor level, just right of centre (many endless thanks to Ron and Raymond from CanadaWears). I’ve never sat on the floor cross legged in the pit before and even though the runway shows were only 15 minutes in length (average) I found my legs cramping and falling asleep while shooting. Very uncomfortable. During one show I actually had to stop shooting and straighten my leg for relief. It made me realize that not only am I not as fit as I perhaps could be but I don’t use certain muscles (lower back, butt, upper thigh) as much as others. I woke up Friday with soreness in those areas and although this made Friday uncomfortable as well, I pushed through regardless. All respect to Raymond from CanadaWears for not only shooting in this position all week but juggling 2 cameras and a GoPro during the shows. I do think that it is the best perspective for full length shots of the model but too low for the end of the runway posed shots. Anyway, I survived the two days and got the shots needed.

Great to see and shoot with the usual suspects in the pit.

Thank you to Elucid Magazine.

Special thanks to Ron and Raymond from CanadaWears.

Enjoy the images.

Matthew Gallagher

UNTTLD

Soia & Kyo

Rudsak

VAWK

The Heart Truth Runway Show

Lacerda

Travis Taddeo

Thomas Balint

Caitlin Power

Stephen Caras

Pavoni

Once again the shOws were held at the gorgeous Andrew Richard Designs building in downtown Toronto. Top notch production from Paola Fullerton and her team always make this two day fashion event an exciting and much anticipated event during Toronto Fashion Week. This season designers included Comrags, Jean Pierre Braganza, Tanya Taylor, Steven Tai and Jeremy Laing. It was great to also see the gang in the pit as we readied ourselves for next weeks World MasterCard Fashion Week.

Images from the Comrags show can be viewed here.

Images from the Jean Pierre Braganza show can be viewed here.

Images from the Tanya Taylor show can be viewed here.

Images from the Steven Tai show can be viewed here.

Images from the Jeremy Laing show can be viewed here.

Thank you to Brill Communications.

Beautiful designs from Leah Antoinette (creative director and owner) incorporating merino wool, alpaca and viscose yarns, distressed leather and vintage fur. This was her first runway show launching her 2013 Fall/Winter collection at the awesome Burroughes building.

*Moose&Beaver Apparel is a fashion design company specializing in ready to wear women’s clothing. We are dedicated to creating clothes that will “love you back”; with a collection that focuses on the balance between raw strength and frailty that all woman exude. Our clothing is to be worn to celebrate the contradictions of everyday womanhood. Each collection will include hand knitted garments and original print designs and fabric manipulations to help illustrate and create this contradiction of soft luxury and raw deconstruction. 

*source www.mooseandbeaver.com

All of my images from the runway show can be viewed here.

Thanks to Magnet Creative Management.