Oct 242011

A couple of months ago I was contacted by designer Kirill to discuss shooting a lookbook for Inna Clothing’s latest designs. Previously, when I had shot a lookbook for their design company, Kirill was in Australia. So it was great to meet him, connect with Inna again and collaborate with them both on their latest lookbook. Leading up to the shoot Kirill and I discussed lighting, possible locations and models that might best suit their designs. The studio shoot was easy to figure out but we had some challenges regarding the location shoot. We were shooting studio and location on the same day thus rendering time our biggest challenge while taking into account budget and weather. Kirill had done a model search and narrowed it down to three possibilities and we eventually chose Ksenia M from Elite Model Management. She’s stunningly beautiful and she suited the image of Inna Clothing.

We started in the studio and I pretty much had my lighting set up before everyone arrived. I used my four light set up with the Elinchrom Rotalux soft box for key. We were charged up and excited as we went over the designs and preferred sequence for shooting. Kirill is not only a very interesting person with a great passion for what he does but his overall creative and enthusiastic vibe is contagious. Both he and Inna were on the ball and had a sharp eye for every detail. After hair and make up were done we got straight down to shooting and the shoot went fairly quickly. Actually, I could have done the required shots in less time but I shot extra frames because I loved the designs and our fabulous model.  All good.

We decided to shoot the black coat outside for a more editorial feel. For our location we had found an alley way within walking distance of the studio. I had to work fast because it was cold and we had limited time with Ksenia. I had my one Elinchrom Ranger head with a beauty dish for my lighting and in spite of the challenges of the location and time restraints, we got the shots we needed.

An overall great time once again shooting designs for Inna Clothing Company. Inna and Kirill are fabulous designers and two really great people. Always a pleasure to work with them and thanks for selecting me to help bring your vision to light.

Special thanks to Lindsay Angela Martin for the awesome job for hair and make up.

Big thanks to Colette for her assistance, muscle (power packs get very heavy after walking a couple of blocks) and for some excellent behind the scenes shots.

Soundtrack for this day was Garbage’s self titled album and the Version 2.0 album.

Visit www.innacc.com for more information on Inna Clothing Company.

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