Mar 232013

Long but fantastic day shooting Inna Clothing Co.’s F/W 2013 collection. First we shot the lookbook at the studio and then the editorial at a location one hour away. In order to make everything run evenly within a tight time frame Colette and I had set up the studio the night before but still got up at 5am to start this marathon day. The studio shoot went smoothly and efficiently. DJ (model from Sutherland) had been pre fitted for the dresses about a week prior which made for fast changes. We all kept an eye on the clock and we were able to complete the shoot for the lookbook by 11am as scheduled. I love all their collections thus far but this one is definitely my favourite. Beautiful and elegant dresses in the patented Inna Clothing Co. style.

Thanks to DJ for not only looking gorgeous but for keeping us entertained with her great sense of humour and her iPod for a great mix of tunes.

Thanks to Tasha Farrington for the styling and her attention to details.

Thanks to Buffy Shields for the awesome job with hair and make up.

Thanks to Colette for her assistance.

What a great team!!!

Stay tuned for part two of this blog with images from the editorial.

*shot on February 2nd*



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